The same list will return more responses
By adopting the variable approach to direct response – mail, email or web – your conversion rate will increase. The same list will generate more responses. With the same investment, your return is higher with TVG.

The conversion rate is higher with TVG because the variability creates a stronger, more compelling link between audience desires and product features & benefits. This stronger link causes more people to act on the piece, which results in higher revenues.

Our variable direct response campaigns drive results through compelling creative, NOT through costly discounts and gimmicky offers.

Additionally, with TVG you get a platform to test new ideas. The higher conversion rate you attain through variable becomes your new conversion ‘floor’. Then you test new ideas to increase that conversion rate for – further increasing your ROI. Don’t forget, you can use these insights to increase the effectiveness of all your marketing efforts.

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